There are so many bookmakers available to use in Australia that sometimes it can be hard to settle on the one which is right for you. That’s where we come in. We’ve taken a look at a wide range of different factors which contribute to making a bookmaker stand out from its competitors, including range of markets, the odds they offer, customer support and more. That’s helped us to create a shortlist of bookies that we think are among the best in the country, and in this article we’ll talk in detail about which betting sites fall into that category, and why.
Best betting sites in Australia
Who makes our list?
There are many things that contribute to making a bookmaker one of the best in the business, and we take a comprehensive look at all of them when deciding which betting sites to recommend. Among the most important factors that most punters look at is the range of markets available; where some offer just a handful of sports and limited markets within these sports, others have a much broader selection. Also included within this area is the fixed odds; though the differences from one bookmaker to the next may not seem significant, over time this can certainly add up.
We also take note of the overall user experience. Included in this analysis is a range of things. We take a look firstly at how easy the website is to use and whether the betting site has a mobile app – and if they do, how well it functions. We also consider customer support platforms – are there a lot of options available, or very few? How many hours per day can you reach out to get support? Finally, we’ll take a look at a couple of other factors such as the range of payment methods available to arrive at a comprehensive conclusion about the quality of a bookmaker.
PlayUp certainly isn’t one of the most experienced bookies in Australia, but don’t let that deter you. They’ve rapidly developed into one of the most reliable betting sites in Australia, offering a high-quality user experience which begins with one the most usable websites in the industry. They also offer a decent range of sports and markets on which to bet, competitive fixed odds, and perhaps most notably, one of the best customer support platforms in the business – and one which is available 24 hours a day, seven days a week. There’s very little that PlayUp doesn’t do well, so they are certainly a bookie worth checking out.
You may not have heard a lot about Boombet, but you probably know a little bit more about Sportsbetting, which is essentially the same company albeit with a different name. They rebranded relatively recently but have maintained most of the features which had made the company a mainstay of the Australian betting landscape since the late 1990s. Their most notable features are a wide range of markets and good fixed odds, two things which come at the top of the list in terms of importance for many punters. They also have a decent website and helpful customer service team, making them a site well and truly worth checking out.
WinnersBet is another very new entrant into the Australian betting landscape, and though they still have plenty of areas in which they could improve their service, they have started well in a number of others. The most immediately notable strength of WinnersBet is the high quality website that they have created; it’s very fast to load, easy to find what you need to and aesthetically pleasing. They also have a fairly strong racing component of the site, with decent fixed odds and meetings from around the world. There is scope for them to offer plenty more sports markets and better odds in this space, but for a new bookie they have certainly gotten off to a good start.
From one of the newest online bookmakers in the country to one of the most well-established. Bet365 is a global betting giant, and have for decades been one of the biggest players in many countries around the world. Unsurprisingly, there are plenty of reasons for this. They offer a massive selection of markets on a wide range of sports, and also offer some of the best odds in the industry for many of those markets. The website is easy to use, they have virtually every payment method imaginable at your disposal, and they also have a quality app. Their customer service is good too, though they could make it a little easier to access on the website. Still, if that’s their biggest issue then they’re doing pretty well.
Unibet is another major player in the global market, and entered Australian shores back in 2012. Like Bet365, their longevity and global success means that you can be confident that they know what they are doing. Also like Bet365, their biggest strength lies in their range of markets as well as the excellent fixed odds they offer. The fixed odds, in fact, are some of the best in the business, so if this is what you look for in a bookmaker then Unibet is certainly worth checking out. One area for improvement is the usability of their website; it does tend to take a little while to load at times which can be frustrating, but overall Unibet offers a very good service for punters.
Draftstars is a betting agency with a difference. Rather than simply offering the standard markets liked fixed win bets, points totals and so on, they focus on fantasy sports. For a given match or sport, you select a fantasy team which will then score points based on how those players perform in real life, and you can win tournaments depending on how well your team performs. This is a unique offering and one which – unsurprisingly given the popularity of fantasy sports – appeals to plenty of punters. Of course, if you want to just bet on standard markets then you won’t be able to find those here, but if you’re after something different then Draftstars could be for you.
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Back to the more standard bookmakers now, and Palmerbet – though not boasting the reputation of some of their counterparts – is one of the best of them. This experienced bookmaker does well in basically every area that we look at; they have a wide range of markets, good odds, a really good website and app, great customer support – basically everything that you could ask for in a bookie. They aren’t typically mentioned in the same breath as the likes of Bet365 and co, but they probably should be – this is one of the best online bookmakers in Australia, and definitely one worth taking a look at.
TopSport is another betting site that has been around for a long time, and though they too haven’t developed a reputation capable of rivalling the biggest players in the industry, they are gradually beginning to make their mark. They pride themselves on their fixed odds, offering some of the most competitive odds in the industry, but they also have plenty of other things going for them. They have a very decent selection of markets and a good customer support platform, and a solid website and app makes it easy to get around and find what you need to check out. Clearly one of the best bookies in the country, TopSport is worth taking a look at for punters.
Betting Sites Features
As mentioned, there are plenty of features that go into a good bookmaker. We take a look at each and every one of these when assessing a betting site, and these are some of the most important things that we look for:
- Selection of markets: Arguably the most important feature for any bookie, this takes into account how many different codes are on offer within those sports, as well as how many markets they offer for individual games. Are there just the basic selections like moneyline and total points, or are there a range of player props and other markets on offer too?
- Fixed odds: Odds are naturally one of the most important things to consider when looking at a bookmaker. There isn’t what looks like an enormous difference typically between odds on the same thing among bookmakers, but even a small difference can quickly add up, so it’s worth shopping around to find the best odds.
- Website and mobile app: It’s pivotal when using a bookmaker that it’s easy to do what you need to do. After all, even if they have all the best odds and widest range of markets in the world, if it’s a hassle to use their website and/or app then you’ll probably end up looking elsewhere.
- Customer support platform: If you use a bookie for long enough you’ll probably invariably need to get into contact with them at some point. Every betting site has a customer support platform of some sort, but the quality of them varies greatly. We take particular note of whether they offer the easiest contact methods like live chat and a phone number, how many hours in the day they are contactable for, as well as how useful the customer support agents are once you do get into contact with them.
- Range of payment methods: This one comes a little bit down the list when compared to the above, but it’s still important to ensure that the bookmaker you choose has a suitable payment method for you to use. If you use something like credit/debit card then you’ll have no issues as virtually every bookie offers this, but if you use something a little less common then you might need to make sure that your betting site of choice has it available.
One other key thing to take into consideration is how many sports are available. Some online bookmakers only offer the biggest sports and might have a relatively limited selection, which can be a problem for some punters. In contrast, others offer the most common sports like AFL and NRL through to the most obscure, providing a much more comprehensive selection for their customers.
Now, let’s take a deeper look at the concept of banking with bookmakers, and what you should look for when considering this area. There is no shortage of potential deposit and withdrawal options and some sports betting sites offer basically all of them, but plenty of others only have a handful available. The most common and easiest to use in our view is credit/debit card, which results in instantaneous deposits and is available with virtually every bookmaker. Other popular options include PayPal and POLi, while Apple Pay, paysafecard and eWallets like Skrill and Neteller also get a fair bit of use from punters. With the exception of a handful of payment methods, deposits will typically arrive immediately in your account; in contrast, withdrawals generally take at least a day and sometimes up to five to be fully processed and arrive back in your bank account, or wherever you’re transferring to.
It’s worth remembering that before you’re able to deposit into a betting account, you will need to first sign up to the betting site of your choice. Doing this is typically very easy; with most bookmakers, the sign up button will be in the top right-hand corner of the home page. Signing up is simply a matter of clicking on that, filling in a few personal and account details, all of which should take less than a minute or two. You’ll typically then need to verify your account and a payment method to prove it’s you, and you’ll be prompted to do this by the bookmaker you use.
Mobile Betting Apps
As mentioned, the usability of a bookmaker is another key determinant in whether they get our tick of approval or not. The desktop website is obviously important, but of increasing importance is the existence of a quality mobile betting app or at the very least a usable mobile site. These allow you to use the bookmaker on the go without having to be at home and on your computer. Most big bookmakers now have a mobile app while others have decent mobile sites, but the quality of these can vary quite a lot. Some apps are really easy to use and can be more convenient even than the desktop site, while others tend to be slow, lag a lot and generally difficult to use, in which case it’s a lot more difficult to recommend them.
If your betting site does have an app, it will generally be available for download on iOS and Android devices. To get them, simply head to the app store that you typically use, type in the name of the bookmaker and it should pop up available to download.
Legal Betting Sites
You also want to be sure before you use a betting sites that they are legal and that their operations are above board. All of the sites that we recommend fall into this category, but to confirm you can simply head to the bottom of a sites home page and there will generally be information about who they are regulated by – in Australia, this is often but not always the Northern Territory Racing Commission. You can also head to a bookmaker’s About Us page to learn more about their legality, and often their commitment to responsible gambling.
What’s the best online betting site?
There’s no one online betting site which is unequivocally the best, but there are certainly a handful which could claim to be on the podium. The bookmakers that we’ve listed we think all fall into that category for a number of reasons, but which is best for you depends on what you think is most important.
Can I bet online legally?
Absolutely. There are a couple of caveats; to use the above bookmakers you do need to be in Australia, while you also have to be over the age of 18. Other than that, you’re free to bet online with legal websites.
Can I watch live sports on bookmaker websites?
It depends. Live streaming is becoming increasingly common on major websites, but exactly what sports are available depends on the site. Many offer just a handful of less common sports for whom the broadcast rights aren’t too expensive, though there are a handful which offer a great live streaming service including leagues like the NBA and racing.
What’s the most important feature of a bookmaker?
This one is up to you. We’ve outlined what we think are some of the most important, but different punters will all have different needs. Often, the range of markets and the odds available will be the most important, but other punters may value things like great customer support and a good mobile app.
Can I bet in-play online?
You can’t bet on live sports online in Australia, but you can call up and place bets on events which have already started. Most big bookies do have live odds, and betting on them is simply a matter of calling up the number outlined on the website and telling the operator how much you wish to place on which market.
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- Best betting sites in Australia