Looking for the best betting agency Australia has to offer? Well, if you are then you have come to the right place! MyBettingAustralia offers a comprehensive review of various authentic betting agencies in the country to assist with making an informed decision on the best bookmaker for you and your punting needs!

As we begin, refer to the list I've compiled which features some of the top online gambling sites in Australia today: ➡️ 

Betting Agencies in Australia 2023

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Everything you need to know about Aussie Betting Agencies

🟢 What is a Betting Agency?

A betting agency, which is also known as a bookmaker or sportsbook, is a company that accepts various bets on different sporting and non-sporting events. They set odds on the outcome of these events and pay out winnings to those who correctly predict the outcome. Betting agencies can operate online or offline, and many are licensed and regulated by government bodies. 

The best betting sites in Australia generally feature a user-friendly and efficient design. One example of this is the BoomBet online gambling site, where we can see them offering a well-designed betting website that is both fast and easy to navigate through. As you can see in the image below of their homepage, Boombet has a clean and aesthetically pleasing layout. Many of the best betting sites have a similar layout and design, of which helps to make their users feel comfortable and satisfied when using the bookmaker. 

🟢 How do you sign up with a Betting Agency?

I have found that signing up with a betting agency typically involves the following steps:

  1. Choose a reputable and licensed betting agency, and if you need help with this then look no further than the betting agencies Australia list that I have made for you above!
  2. From here, once you have identified one you like, simply enter the betting agency's website and find the "Register" or "Sign Up" button.
  3. After this, you will be promoted to enter various personal details and account information. Simply follow these prompts until your account is created! 
  4. Once you have created your account you will need to ensure it is verified, but after you have done this, simply make a deposit so you can start on your punting journey!

I will also mention, however, that the process of signing up to a betting agency may vary depending on the agency, but typically it will involve similar steps to those listed above.

🟢 Can you trust Australian-owned Betting Agencies?

To be considered the best betting agency Australia has to offer, or one of the best, a betting agency simply must prioritise user protection! And with this, in good news for us users, I have found that Australian betting sites are among the most highly regulated in the world, and this, of course, helps to ensure a safe and secure experience for all betting users out there! 

I will also mention that the bookmakers reviewed on MyBettingAustralia are licensed to operate in Australia and must adhere to government regulations, including implementing SSL technology to protect user information. By meeting these standards, these betting sites can hereafter offer a secure and protected punting experience for their users.

Top Betting Agencies Aus has to offer – Short & Sweet Reviews:



Established in 2019 and 100% Aussie-owned and operated:

RatingAdvantages ✔️Drawbacks❌ 
4.9/5A regularly updated blogNo live streaming
Nice Racing odds and markets on offerCan lack advanced markets
Customer service options availableLacking payment options

In summary, PlayUp is a really strong betting agency that has rapidly grown in popularity. It could just be the best betting agency out there in my view! And while selecting the right betting agency is always going to be a personal preference, I nevertheless believe that PlayUp would be a great choice for those who enjoy betting at competitive odds!

PlayUp Review
Great Mobile Offering & Extensive Markets on Offer



One of Australia’s newest bookmakers:

RatingAdvantages ✔️ Drawbacks❌ 
4.5/5Racing Offering availableNo Mobile App
Website ExperienceNo Live Betting
Low Minimum DepositLack of a Sports Offering

When taking everything into account, I believe that WinnersBet is a good bookmaker that can meet the needs of many bettors, especially those interested in horse racing.

WinnersBet Review



One of the most unique betting sites Aus has to offer:

RatingAdvantages ✔️ Drawbacks❌ 
4.4/5Great betting platformLack of the more traditional betting markets
Unique offeringsLack of customer service options
A regularly updated blogLack of banking options

DraftStars is an Australian betting agency that specialises in fantasy sports. While they have a great fantasy sports offering and are probably the best betting agency for this specific purpose, I will note that as a result, they are not as commonly associated with betting on traditional sports. Nonetheless, DraftStars is making a name for itself in this area, so if you like betting on fantasy sports, well then this is the bookie for you!

Draftstars Review



Established in 1997 and 100% Aussie-owned:

RatingAdvantages ✔️Drawbacks❌ 
4.3/5Decent racing oddsNo live streaming
Impressive platform experienceNo live betting
Solid customer support offeringLack of a sports offering

I have found BoomBet to be a reliable Australian bookmaker with a well-rounded selection of options. I believe many bettors, particularly those interested in horse racing, would be pleased with their experience if they choose to place bets with BoomBet!

Boombet Review



One of the biggest and most prominent Aussie bookmakers:

RatingAdvantages ✔️ Drawbacks❌ 
4.0/5Fixed betting oddsPlatform experience
Live betting on offerMinimum withdrawal of $20
Live streaming on offerReputation to exclude winning punters

I have found that Bet365 Australia offers an impressive comprehensive package. They not only excel in essential areas but also provide a vast array of features that many of its competitors have yet to equal. I think most punters out there will be happy with this betting agency!

Bet365 Review



One of the biggest bookmakers out there:

RatingAdvantages ✔️ Drawbacks❌ 
3.9/5Decent oddsNot the best desktop and mobile site
Impressive market offeringLimited customer support hours
A strong range of streaming options is availableRacing odds are not as strong as sporting odds

Despite some limitations, as with every bookie out there, I would say that for most users, the strengths of the Unibet betting agency outweigh its weaknesses. I believe that bettors who value having access to streaming, in particular, will be satisfied with the Unibet bookmaker!

Unibet Review



100% Aussie-owned since 1998:

RatingAdvantages ✔️ Drawbacks❌ 
3.8/5Live betting on offerNo live streaming on offer
High betting limitsDelayed betting markets
Rare banning of winning puntersLack of withdrawal options

I have found that the TopSport betting agency is quite notable and I think it should appeal to many punters out there! TopSport offers some distinctive features such as its betting limits and live betting that I believe will attract a lot of bettors.

Topsport Review



A popular Aussie-owned and operated betting site:

RatingAdvantages ✔️ Drawbacks❌ 
3.8/5Impressive mobile appNo live betting on offer
Impressive customer support offeringNo eSports betting on offer
Live streaming is on offer for racing eventsBlueBet website can be problematic at times

While BlueBet may not have the same level of fame as some other betting agencies in Australia, they nonetheless still excel in many areas! They provide competitive odds, a diverse range of markets and outstanding customer support. While there are areas for enhancement, it is still a bookmaker with many positive qualities and one that I believe will meet the needs of many bettors out there!

BlueBet Review



100% Aussie-owned and operated:

RatingAdvantages ✔️ Drawbacks❌ 
3.8/5Plenty of markets on offerNo live betting on offer
An informative blog available to usersNo live streaming on offer
A nice desktop site and mobile appLack of customer support options

Evaluating Palmerbet as a bookmaker, like with every betting agency out there, will depend on the features that align with your betting preferences! Although they do not offer live betting or streaming, they do have a wide range of markets available which are easily accessible through their user-friendly mobile app or desktop site. Overall, I believe that Palmerbet is a more than satisfactory betting agency!

Palmerbet Review



100% Aussie-owned eSports bookmaker:

RatingAdvantages ✔️ Drawbacks❌ 
3.8/5Great eSports markets on offerLack of sports markets
Solid customer serviceNo live betting on offer
Live streaming available for different eSports eventsLack of banking methods on offer

I believe that PickleBet is unique among betting agencies for its focus on eSports betting. Since its launch in 2017, PickleBet has primarily served eSports enthusiasts, and hence, if you are interested in eSports betting, well then, this bookmaker may be an excellent fit for you! However, if you prefer the more traditional sports betting, well then it may be best to look at other betting agencies.

Picklebet Review



An experienced bookmaker with a racing-only offering:

RatingAdvantages ✔️ Drawbacks❌ 
3.5/5Solid desktop siteNo mobile app
Strong racing marketsNo live streaming on offer
Decent customer support offeringNo sports markets on offer

I think that VicBet's narrow focus on racing markets limits its potential as a betting agency. However, I will say that they excel in their specific field so with the launch of a mobile app and slight changes to their race pages, it could certainly become a top choice for horse racing betting in Australia!

VicBet Review



A 100% Aussie-owned online betting site:

RatingAdvantages ✔️ Drawbacks❌ 
3.5/5Enticing loyalty rewardsNo mobile app
An easy and streamlined onboarding processNo live betting on offer
Fairly competitive betting oddsNo live streaming on offer

MidasBet is a relatively new bookmaker and considering this, I think they have performed well thus far! They have room for growth, but positive aspects such as good customer support, a user-friendly website, and a good racing service are all good early indicators. To improve, they could expand their market selection, improve their odds, and launch a mobile app. With these enhancements, I believe MidasBet could become a big player in the Aussie betting agencies scene!

MidasBet Review



An Aussie-owned and operated online bookmaker:

RatingAdvantages ✔️ Drawbacks❌ 
3.4/5An easy-to-use mobile appNo live betting on offer
Regular betting promotions on offerLack of banking options
Live streaming is on offer for international racingLack of betting markets on offer

I believe that GetSetBet has some positive attributes that will help it grow in the future and it has already made a strong start in the industry. Its areas for improvement include live betting, advanced betting markets, and payment options. Despite this, however, I believe most users will have a positive experience with the GetSetBet betting agency!

GetSetBet Review

Southern CrossBet


A 100% Australian-owned online betting site:

RatingAdvantages ✔️ Drawbacks❌ 
3.3/5Decent desktop siteNo live streaming on offer
Strong customer support offeringNo same-game-multis available
Solid range of sports for punters to exploreNot the most competitive odds

Although Southern CrossBet is a relatively new betting agency, it is supported by a wealth of experience as it is owned by a well-established bookmaker, Mark Johnston. I believe that while Southern CrossBet has room for improvement, it is still a respectable option for bettors, particularly those who are new to the Aussie betting scene!

SouthernCrossbet Review



An Aussie-owned and racing-only online bookmaker:

RatingAdvantages ✔️ Drawbacks❌ 
3.3/5An easy-to-use betting siteNo live betting on offer
Decent racing odds on offerNo sports markets with this bookmaker
An experienced bookmaker in NSW and AustraliaLack of a customer support offering

I believe that while the PendleburyBet betting agency operates with a limited budget, they are nevertheless a great option if you are interested in horse racing! Even though their offerings are limited, they have a user-friendly site and their racing odds are competitive.

PendleBuryBet Review

Comparing Features of Betting Agencies Australia has to offer

In addition to the overall scores provided for each betting agency above, it is also important to consider specific features and how each bookmaker performs in them. And so, with that being said, take a look below as I have provided you with scores for how I believe each of these bookmakers rank regarding specific betting agency features!

Online Betting Agencies & their Score on Important Bookmaker Features

 BookmakersBetting VarietyPlatform ExperienceCustomer Support

BookmakersBanking OptionsPayout SpeedSecurity

Betting Sites Bonus & Promotion Opportunities

It is important to note that in Australia, advertising promotions or offers from online betting agencies to individuals who are not already registered customers is illegal. 

While such promotions may exist, it is not possible to publicly disclose which sites offer them. The only way to access these promotions is by creating an account with a betting agency and checking the promotions section on their platform. 

However, although specific promotions cannot be mentioned, some examples of the types of offers that may be available to registered customers of Australian bookmakers include:

Promotion/Offer:What it means:
⭐  Sign-Up Bonus ⭐ This promotion is designed to attract new customers to register an account. The betting agencies bonus usually comes in the form of bet or bonus credits, which will be added to your account when you take advantage of the sign-up bonus offer.
⭐  Deposit Matching ⭐ This is a promotion offered by a bookmaker where they will match the amount of your deposit, up to a certain limit.
⭐  Early Payouts/Cash Outs ⭐ This offer happens when a betting agency pays out on a specific event before it has ended. An early payout can be presented as a promotion or as a cash-out option which allows users to end a bet before the event is finished.
⭐  Bonus Bet Offers ⭐ This promotion is offered by a betting agency and it can come in various forms. Bonus bets can be given as a part of a loyalty program for active users or as a welcome bonus for new users. Additionally, bonus bets can also be included in multi-promotions, where if one part of a multi-bet loses, the user will receive their stake back in the form of a bonus bet.
⭐  Free Bets ⭐ A free bet is a type of wager that can be placed without any cost. This happens when a betting agency gives you a specific amount of money to use on a bet without requiring any deposit. It is important to note that the amount of the free bet will ultimately vary from account to account.
⭐  Boosted Odds ⭐ An odds boost is a promotion offered by a betting agency where they increase the odds on a specific bet or a selection of bets. This means that the potential payout for the bettor is higher than the normal odds for that bet.

All Betting Agencies in Australia

Are you interested in learning about all the different Australian betting agencies that are currently operating in the gambling industry? Look no further! Below is a list of all the active bookmakers in Australia, as well as a few that are set to enter the scene soon!

Betting Agencies Australia List:

1.    Sportsbet
2.    TAB
3.    Ladbrokes
4.    Neds
5.    Bet365
6.    UniBet
7.    TabTouch
8.    PointsBet
9.    TopSport
10.    PlayUp
11.    BoomBet
12.    BVi
13.    Dabble
14.    MoneyBall
15.    BetRight
16.    BetR
17.    BetM
18.    PalmerBet
19.    BetFair
20.    BestBookies
21.    PickleBet
22.    PuntOnDogs
23.    CompleteSports
24.    CricketBet
25.    BudgetBet
26.    Booki
27.    ComBet
28.    EliteBet
29.    Southern Cross
30.    WinnersBet
31.    JimmyBet
32.    BetBarn
33.    VicBet
34.    ActionBet Aus
35.    ColossalBet
36.    Flemington SB
37.    BBet
38.    WeBetNet
39.    BetDeck
40.    BetHunter
41.    GoldBet
42.    PuntersPal
43.    MidasBet
44.    BetBetBet
45.    DraftStars
46.    SportsChamps
47.    PlayON

48.    SwoopStakes
49.    RivalBet
50.    BuddyBet
51.    BetDeluxe
52.    Rob Waterhouse
54.    RealBookie
55.    PicnicBet
56.    CrossBet
57.    ZBet
58.    WishBet
59.    Punt123
60.    MarantelliBet
61.    GetSetBet
62.    OkeBet
63.    WinBet
64.    ReadyBet
65.    RamBet
66.    BetGold
67.    BetNation
68.    SwiftBet
69.    BossBet
70.    MintBet
71.    Baggybet
72.    UPC OZ
73.    Fox Catcher
74.    BetFlux
75.    Dave Dwyer
76.    Woodcock
77.    TomBet
78.    VIP Betting
79.    LynchBet
80.    Pendlebury
81.    GallopBet
82.    LucasBet
83.    AussieWagering
84.    BeazaBet
85.    TopOdds
86.    Moriarty
87.    Barrington
88.    BadBookie
89.    TrackBet
90.    DiamondBet (coming soon)
91.    BitWinning (coming soon)
92.    BookieBet (coming soon)
93.    UltraBet (coming soon)
94.    GRSBet (coming soon)

New Betting Agencies Australia has to Offer

I have found that Australia has one of the most tightly regulated and selective betting industries worldwide. Although the country itself has a strong passion for sports and betting, the high taxes and initial costs have been known to discourage many foreign betting agencies from entering the Aussie market. 

On top of this, while there are many Australian-based betting agencies, they often have difficulty competing with the more established betting sites out there. And as a result, this has led to a limited number of new betting agencies launching in Australia in recent years. However, a few notable betting sites have emerged in this time, and they are listed below, along with some of the notable features they offer:

Online Betting Agency [& Date Founded]:Notable Features as a New Entrant:
MidasBet [2022]Opening Specials
BoomBet [2021]Great Customer Service
GetSetBet [2021]Race Streaming
WinnersBet [2020]Daily Offerings
PendleburyBet [2020]Competitive Racing Odds
PickleBet [2020]Great eSports Offering
PlayUp [2019]Great Mobile Offering & Extensive Markets on Offer
DraftStars [2016]Fantasy Sports Offering

Australian Sports Betting Sites

Are you in search of the top online betting agencies for sports betting? Well, look no further! I have compiled a list of betting sites that I have personally found to have very strong offerings for various sporting events. Take a look below!

Sports Betting Sites:Best to use for:
PlayUpAussie Rules, Rugby League, Football, Basketball and Cricket
Bet365Rugby League, Football, Tennis, Cricket, Golf and more of the less-popular sports
UniBetBasketball, American Football, Baseball and Ice Hockey
BlueBet Aussie Rules, Rugby League and Rugby Union
DraftStarsFantasy Sports

The Best Betting Agencies in Australia that also Feature Betting Apps

Do you want to place bets while on the move? Is it important to you that the online betting agency you choose has a reliable mobile app? If so, check out the list below, as I have compiled some of the best Australian bookmakers when it comes to having an impressive mobile app! ➡️ 



Mobile Offering: An impressive mobile app that is user-friendly, easy to navigate, and has all the necessary features!

PlayUp Review
Great Mobile Offering & Extensive Markets on Offer



Mobile Offering: Another more than decent mobile app that is both fast and user friendly!

Boombet Review
Creates it's own great odds & Great Customer Service



Mobile Offering: A nice mobile app that has a simple, streamlined design and allows users to easily find what they are looking for in a short amount of time.

BlueBet Review
Race Streaming and Same Race & Game Multi Options



Mobile Offering: Following a recent update, the app appears to be much faster and more user-friendly with easy navigation.

Palmerbet Review
Quality Mobile Offering & Betting Market Variety



Mobile Offering: Although it may be challenging to navigate at times, the Bet365 app is highly efficient and rarely experiences any lag or crashing issues. A strong offering here in my view!

Bet365 Review
Great Cash-Out Offering & Streaming Offering



Mobile Offering: A mobile app that is continuously improving and makes it particularly simple for users to find their core offering, in this case, eSports betting.

Picklebet Review
Great eSports Offering & Decent Website Experience



Mobile Offering: A mobile app that is easy to navigate with a user-friendly interface. I have found that this mobile offering covers the basis quite well!

Draftstars Review
Best Daily Fantasy Sports in Australia & Decent Withdrawal Times



Mobile Offering: Another mobile app that recently underwent a significant update, resulting in a faster and more intuitive user experience.

Topsport Review
High Betting Limits & Decent Live Betting Service

Are Betting Agencies legal in Australia?

I think it is fair to say, that in order to be considered among the best bookmakers, a strong emphasis on security is crucial to protect its users. And with this in mind, you will be happy to know that Australian betting agencies are highly regulated, safe and secure! 

I will also note that the betting agencies evaluated on MyBettingAustralia are licensed to operate in Australia, and are required to adhere to government regulations including the use of SSL technology for data encryption and user information protection. These measures ensure a protected and secure experience for users, and it makes for these betting agencies to be considered legal and safe at the end of the day.

Pro Tips for Punting with Aussie Betting Agencies

When placing bets, it's important to practice responsible gambling by educating yourself on the chosen market, comparing odds across different Australian betting agencies to get the best return on your investment, and effectively managing your bankroll. Take advantage of promotional offers, but also be mindful of your spending. Keep in mind that the key is to have fun with the activity, but ultimately, it can only be enjoyable when done responsibly!

FAQs About Betting Agencies

What betting agencies are Australian-owned?

There are several Australian-owned betting agencies operating in Australia, and some of the well-known ones include:

  • PlayUp
  • Boombet
  • UniBet
  • BlueBet
  • PickleBet
  • PalmerBet
  • MoneyBall

What is the best betting agency in Australia?

There are several excellent betting agencies across Australia and by reading this review you will be able to find various bookmakers that I have personally found to be among the best in the country! What I will say, however, is that I have found both PlayUp and Bet365 to be some of my personal favourites!

How many betting agencies are there in Australia?

At the time of writing, there are 89 different active betting agencies in Australia, along with a further 5 that are scheduled to be launched in the near future. 

What is the most trusted betting agency?

All online gambling sites in Australia are fully legal and safe to use, as they are regulated by specific gambling authorities. And while I do believe that all the betting agencies, particularly those featured on this website, are trustworthy, it is always important to read and understand the terms and conditions of each bookmaker before registering!